Reddit You Are Doing That Too Much Try Again in 8 Minutes
How I successfully launched my app on Reddit, and how you can too
Reddit is a mystery to many growth hackers and marketers due to the communities knack for removing cocky-promoting posts. I explain the strategy I used to launch my app Giffiti , which hit the Reddit & Imgur homepage and landed press from TechCrunch and TheNextWeb.
It was 2015 and GIFs were all the rage. My cofounder Nalin Mittal and I were avid GIF users and wanted an easier way to create compelling GIF content without having to utilise circuitous software. Giffiti started as a style to do but that - create a GIF from your photos using an alphabetize of curated GIF stickers.
With no traction coming from the App Shop and our Product Hunt launch slower than anticipated, we looked elsewhere to get users and quality feedback. After eight years of beingness a Redditor and more than a few failed launches on the platform, I had deep knowledge over its userbase and quirks, which I used to craft our second Giffiti launch.
What you need earlier getting started:
👽 A Reddit account with history
You should accept a Reddit account that is at least 2 years old and plenty postal service & comment karma to show that you've been an active member of the community. Many Subreddits don't allow posts from new accounts and lack of activity is a ruby-red flag for cocky-promotion.
👬 An understanding of your audience on Reddit
Know who your target users are and how to engage with them. Spend time talking with Redditors to larn the lingo and content that'southward trending.
🛠 A product that solves a problem
If yous've congenital a product that doesn't solve a problem you lot won't get far marketing it. Make sure you've solved a problem that people accept and that those people exist on Reddit.
Stride 1: Place a Subreddit
Utilise Reddit's search tool to find your target Subreddit. Many communities may expect the same, but have very dissimilar personalities.
Subscribe and appoint with different Subreddits to run across their postal service and comment mannerisms. Being able to relate to these users is pivotal in having a successful launch.
While yous may experience your production will resonate with many communities, I suggest only choosing one. Posting to multiple Subreddits at in one case is a good style to get your posts removed and your account banned from those communities.
Last merely not least, read the Subreddit rules. I cannot stress this enough. Rules may modify drastically based on the Subreddit you're in and making sure you follow them is imperative if you don't want your postal service removed.
🙌 What Nosotros Did
We chose /r/gifs to launch Giffiti, a Subreddit fabricated for GIF users and creators. These users alive past the GIF and would provide valuable feedback for our product, while also has enough calibration to bring significant eyeballs to our App Store listing.
Pace 2: Craft your postal service
Once you accept identified your Subreddit, search for other self-promotion posts to go a clue to how people have hacked it in the past. Use the Subreddit search filter and begin crawling through the top posts for your search queries. You can mimic how these posts were constructed, from title to first annotate.
If you can't notice a successful self-promotion mail, don't fret. Hither are some tips on how to craft yours from scratch:
Make sure you link to easily digestible content
Linking to your signup splash page is a surefire way to become your post removed. Regardless of the Subreddit, Redditors dearest GIFs and images as they are easy content to view (and easy content to share). If y'all can summarize your product within 1 of these mediums, do it.
If you are posting a GIF or epitome, host your content on Imgur. Any traction your Reddit postal service receives has the ability to cross-pollinate into Imgur's community.
It's ok to requite your championship some personality but keep the bulletin clear
Once yous understand how the subreddit behaves you lot can reference memes, trends and posts that accept recently gained traction. Don't endeavor also hard, though. Redditors tin place a company trying to laissez passer as one of their own from a mile away.
Asking for feedback in your title is as well a proficient approach to get users to comment on your mail.
No one cares about your brand proper name so keep it out
Unless your product proper noun is funny or highly relevant, no one volition care. Keep it out of your title as it's an firsthand carmine flag for self-promotion.
Avoid heavy promotion/attribution in your first comment
This is where you can craft your story and explicate the problem you're solving. This is a great time to prove Redditors that you are part of the community.
Make sure you provide an attribution link back to your production but go on it subtle to disguise the fact that it's self-promotion.
Post at the right time
A majority of Reddit'southward users are located in the Usa, so make sure you post while they're awake. User minimaxir used BigQuery to pigment a motion picture effectually when you should make your post. Here'due south a quote from his article:
The day-of-week mostly does not matter, only hour matters significantly: almost 3x equally many submissions get viral when they are posted in the morn EST than if they are posted late in the 24-hour interval. — @minimaxir
Read his writeup: http://minimaxir.com/2015/x/reddit-bigquery/
🙌 What We Did
I created a brusk GIF of our app in-use, showing stickers that were pop memes at the fourth dimension. I uploaded the GIF to Imgur and fabricated certain the post was public. Notation that our post linked directly to the GIF itself; no attribution to our app was present at all other than the app logo at the top on the GIF.
Our main goals were to receive feedback on our MVP and acquire installs. I included the championship of our app in the mail since it pertained to the GIF community, while also asking for feedback.
We pushed our Reddit post alive to /r/gifs at 1pm on a Tuesday. 🕐
Footstep iii: Engage, appoint, engage
Once your mail service is live, glue yourself to your seat and expect. Brand sure to engage with new comments quickly every bit this can spark an ongoing conversion. Comments tin can spiral out of control… prepare yourself.
Brand sure y'all have the fourth dimension to engage with your post. I spent the next 36 hours responding to over 3,300 comments and hundreds of straight messages. While many posts won't become this kind of traction, information technology doesn't injure to abolish that reservation at the Genius Bar to make sure you have the time to support an ongoing conversion.
The Fallout
We were on the Reddit All Homepage for approximately 5 hours, gaining 21,166 upvotes and 2,200 comments:
Our GIF also hit the Imgur homepage, receiving 16,000 favorites and 1,100 comments:
Over the next 36 hours we received over one,000 5 star reviews in the App Shop and placement in Trending Searches:
Over the next few days we climbed the App Store Amusement charts to hit #13 in the The states and #2 in Southward Korea.
We were able to use this traction to state press from TechCrunch and TheNextWeb:
Last but definitely non least, installs from our Reddit and Imgur posts totaled 38,000 with an boosted vii,000 coming from TC and TNW:
I won't lie to you, much of my app'due south launch success was based on sheer luck and timing, but if you follow these steps it tin set you down a similar path. Every product is unlike, and some may resonate more on Reddit than others. If you speak the same language as your Reddit audience, follow your heart and you'll hitting gold.
If you got even a sliver of value from this write-upward, please applause!
___
Tim is currently Product Manager for Growth at PicCollage, a acme x Photography app on iOS and Android.
Follow me on Production Hunt and Twitter .
Source: https://artplusmarketing.com/how-i-successfully-launched-my-app-on-reddit-and-how-you-can-too-41f67cb3962b
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